Mad For It was a British game show for children which was produed by Carlton Television broadcast on CITV from 1998–2000. Series 1 was hosted by former Nickelodeon presenters Yiolanda Koppel and Mike McClean. In 2000, Yiolanda was replaced by Nigel Mitchell and Danielle Nicholls. There was also a regular character called Pie Boy, played by Alex Verrey, who would go around hitting random people in the studio with flans in a manner similar to The Phantom Flan Flinger from Tiswas.
Games included were
Much beloved of children's television, a frequent feature of Mad For It was "gunge", a green slimy goo which was regularly poured onto losing contestants and occasionally on the hosts themselves. Those who lost the games were sent to a "Dungeon of Gunge" – an enclosure directly beneath a large nose, which expelled gunge onto the hapless prisoners. In the last episode, the tables were turned and the pie boy ended up getting shoved in the dungeon.
The most notable contestant on "Mad For It" was Katie Melua, who appeared on the show when she was fifteen. She won the "Stars Up Their Noses" game after singing "Without You" by Badfinger. If she had lost the challenge, she would have been gunged.